Bespoke floral wallcovering adds to GAIL's fresh bakery brand

Challenge:

GAIL’s Bakery is renowned for baking delicious fresh bread, pastries and cakes with natural ingredients by hand. Its formula is a ‘proven’ recipe of success, and today the brand has 79 bakeries in and around London.

GAIL’s in Reigate wanted a feature wall with vibrant colours and a beautiful textured pattern which would enhance the ambiance without detracting from the product.  We were approached to fulfill the criteria of a beautiful hard-wearing wallcovering which would accommodate high footfall, but without the trade-off on premium quality.

Solution:

The digital team designed a print on an embossed textured wallcovering which fulfilled the brief and exuded opulence with its tactile yet scrubbable finish.

The design was printed on Flex as a deliberate continuation of the overall interior, drawing the eye into the inviting space, evoking positive feelings of comfort and contentment.

Results:

The result was an excellent, effective installation, bringing a highly desirable element to the bakery space making it feel fresh and inviting.

“We created a beautiful space for our customers and wanted to enhance that with a wallcovering that added to the overall design.  Muraspec supported us throughout with creative, design, layout, and installation.

“After having worked with Muraspec in the past I was keen to use their knowledge and expertise to deliver something a bit different and the Reigate bakery gave us that opportunity. We went through a number of iterations with the team to ensure we got it right and the finished article enhances the overall feel as well as elevating the garden room aspect we were aiming for.”

Brett Parker

Property Director