MURASPEC MURAFLEX SELF-ADHESIVE DECORATIVE FILM FOR SEA NEW YORK AT HARRODS

Muraspec Muraflex Self-Adhesive Decorative Film For Sea New York at Harrods

Sea New York (SNY), a luxurious clothing brand, recently enlisted the help of Millington Associates in designing the display for their installation at Harrods – the renowned luxury department store, located in London’s shopping district. The brief for this project was to develop a display that fit seamlessly with the “coastal vibes” of SNY and created a theme that was reminiscent of this brand image.

In partnership with this luxury clothing brand, Millington Associates have specified and installed Muraspec Muraflex, one of our self adhesive decorative films, across the brand display surfaces at Harrods.

The Challenge

Millington Associates, a dynamic team of interior designers, project managers and design makers, are renowned for their work with awe-inspiring brands – from inspiration to installation. Their objective has always been to break the boundaries of possibility and create the most innovative spaces.

SNY engaged the expertise of the Millington team for one such project, for their first shop launch into Harrods. The designers were given the objective of finding solutions that integrate brand aesthetics into material choices.

Joshua, the Project Manager leading the project at Millington Associates, started by drawing inspiration from the coastal photography he received from Sea New York. The unique challenge for him was to find decorative materials that would not only communicate SNYs seaside-inspired spirit, but would also be suitable for seamless multi-surface use in a department store.

Muraspec Decorative Solutions, a global leader in design, production and distribution of commercial and bespoke decorative materials, was more than up for the unique challenges of this project. Joshua had been aware of us from previously shared samples, and together we found that Muraflex was the perfect fit for this coastal living inspired display. These self-adhesive decorative films were also the perfect match for this project due to their suitability for high traffic retail applications.

The Solution

Muraspec was able to meet all the functional and aesthetic requirements for this project and, in close collaboration with the team at Millington Associates, was able to provide the best design solution for performance, colour and finishings for Sea New York’s display at Harrods.

CREAM CONCRETE MK15, from Muraflex, was Millington Associates’ decorative film of choice for this project. Its palette and natural stone look paired nicely with the coastal vibes of Sea New York and wrapped easily around the various display surfaces to create a cohesive theme.

Muraflex, our proprietary self-adhesive decorative film, is easy to install on non-absorbent hard smooth surfaces. As such, the designers at Millington Associates were able to install this super flexible yet durable material across the display surfaces themselves and relayed to us how simple and straightforward the installation process was.

The Result

Millington Associates, in partnership with Muraspec, was able to fulfil its mission of completing Sea New York’s display within the design and durability requirements of both Harrods and the luxury brand.

Firstly, our vinyl films were a perfect fit for the display due to their durability, ease of installation, and flexibility of use for hard surface applications. The designers were able to install this innovative solution on multiple surfaces, which made it easier to ensure a cohesive and continuous theme.

Likewise, the high quality nature of Muraflex was lauded by all who were involved in this state-of-the-art design project. Millington Associates, and by extension Sea New York, were more than happy with the finished results.

Lastly, arriving back at brand image, the designers were able to use our decorative film to successfully give this Harrods display the iconic coastal style that we have come to associate with the Sea New York brand.

Sea New York Display at Harrods Department Store

Design: Millington Associates