Art Deco cinema has new life as luxurious hotel

The new Shepherds Bush Pavilion Hotel, designed by architect Flanagan Lawrence, has kept some of its original Art Deco features created by Frank Verity.

Thanks to much thought and care, this hotel preserves the true charm of an old cinema, taking us back to the 1930s with rich colours and a striking design.

The golden age of both cinema and architecture is represented by the gold used as bold accents from the floor to the ceiling. This palette is very old school luxury, offering a touch of glitz and glamour that suits the expansive space.

The Art Deco style has been preserved excellently, shining through the design, with geometry playing with the dimensions of the hotel.

The hotel originally started life as the Shepherds Bush Pavilion cinema, which was the largest cinema in England with 2,800 seats and won the RIBA Bronze medal in 1923.